Google Penguin

The GOOGLE PENGUIN update was announced on April 24, 2012 the announcement regarding the release of a new algorithm designed to address the problem of keyword stuffing and unnatural link building. The objective is to reward even more those using techniques licit paying attention to the content. Unlike Panda, whose release took place gradually, the launch of Penguin took place simultaneously around the world, with an estimated average incidence of 3% of the searches.

According to the announcement released in April on the Google Webmaster Central blog, Penguin is designed to address the problem of over-optimization of keywords (the keywords stuffing, in the jargon) and link building unnatural. In a nutshell Google Penguin rewards uses optimization techniques lawful and genuine, paying attention to the content. At the same time penalizes, with a significant loss of positions, those who use link building and not genuine that build their own network of links in an "artificial".

So: eye to content, grammar and reliability of your articles and texts on your sites, use SEO techniques clean and do not flatter the charm of the artificial positioning. Only in this way can count on the link that will be nothing but "high esteem" of your readers who have rated as excellent bed and have shared.


It 'an algorithm that penalizes websites that apply spam techniques, including sites in:

• Techniques that use keyword stuffing;
• That makes excessive use of exact anchor text in inbound links;
• Sites that have inbound links from authoritative sources or network of sites;
• Sites with matching keywords - exact domain name and suspected utility.

Google Penguin Updates:

Penguin 5th on Oct 04, 2013
Penguin 4th on May 22, 2013  
Penguin 3rd on Oct 5th, 2012
Penguin 2nd on May 26th, 2012
Penguin 1st on April 24th, 2012