The year is coming to an end. With
algorithm updates such as Venice, Panda and Penguin, Google has
employed the international SEO scene. Looking ahead, already first
indications of the coming development can make, which is why we want
to 2013 take a look at the SEO trends at this point.
"Search, plus your World"
launched the SEO year 2012. This was followed by numerous changes and
small and large algorithm updates. Ultimately, it was the Penguin
update that dominated the coverage. With its focus on the devaluation
of substandard sites it again underpinned Google's long-term efforts
to list only high-quality content in the search results. A decision
that seems as likely as plausible.
SEO trends 2013: An Outlook for the
coming year
Those who
followed the discussions of the experts and opinion leaders with
vigilant views, could identify numerous topics in the course of the
year, which occur only on their way toward the mainstream. They are
in addition to speculative guesses in this
Outlook for the coming year of SEO. Because we can not say true, we
are interested in addition to your ideas. On the bestent, you wrote
your ten SEO trends us 2013 in the comment box below.
1. Google + and author rank
The year began with a stronger
integration of Google +. With a (still) stronger integration of
Google + it will continue likely in the coming year. This indicates
not only the continuous commitment of Google, which has apparently
still in planning, but also the ongoing debate about the author rank,
which is gaining importance in the future.
The subject stands for search engine
optimization not only because of a potentially higher weighting of
the authors on the program, but also plays a role in connection with
rich snippets. They help to increase the click-through rate (CTR) a
Web site by additional information such as the author image will
appear. With an increasing use of meta-information, hence the person
of the author is gaining importance in the coming year.
2. Negative SEO
Another issue that is gaining
importance in the coming year, running under the title "Negative
SEO". This is the validation of competing websites, by for
example, unnatural link profiles generated or sent fake emails to
link donors. A summary of the topic was SEO trainee back in the mid
of the year. The increasing expense of sincere SEO work is to assume
that the dubious service providers in this area really come in the
coming year in drive.
3. Content marketing
The experts and opinion leaders predict
a merge of all major areas of online marketing. In the future it is
to set the idea - a holistic strategy incorporating all of the
channels necessary - to ascend. Only then you can achieve large
above-average results. The bringing together of all parts - including
also social media and search engine optimization - leads inevitably
to quality content. Studies, white papers and graphics - content that
is already provided in the "content marketing" in the
Center.
The saying "content is King"
depends on the SEO scene has long been the neck out, but in terms of
content, it is still correct. A solid basis in the form of
high-quality and link worthy content is gaining importance in the
future. This indicates not only Penguin down, but above all of common
sense. The masses on the train will jump next year to take advantage
of the benefits of content marketing in the framework of a holistic
strategy for SEO purposes. Agencies will include appropriate services
in its portfolio, more and more theme-related events will establish
itself.
4. New techniques of link-building
New techniques of link-building are
gaining importance due to changes of search engine algorithms. While
long controversial methods in some cases still work, a majority of
the consultants and agencies that settles down to put on more complex
link building strategies in future. These include naturally generated
blog and forums links in addition to the above mentioned forms of
content marketing. Its importance domestically include the
link-building study of Liban. The link building ideas are already
assumed whom, which may be quite inspired. Only recently the German
SEO Agency AKM3 collected "44 creative link building ideas made
in Germany".
5. WDF * P * IDF
The SEO formula "WDF * P * IDF"
is not new, but yet up-to-date. It is the big sister of the keyword
density and has a reputation in Germany to thank especially Karl
scratch. Now the topic including all backgrounds and details of every
second SEO blog has been discussed, but it is still largely unknown
mass. Since the formula as a Word-press plug-in has been implemented
and integrated into a SEO tool, is but assume that she gaining
notoriety in the coming year also outside of the SEO scene.
6. Predictive SEO and SEO calendar
The battle for important keywords will
continue to grow because so slow even the last medium sized
enterprise sets up a Web site and pays attention to the basics of
search engine optimization. Added numerous freelancers, agencies and
companies who have the issue on the agenda. Those who work in this
context without a plan for the future, is shrouded in worse for
important keywords in doubt. Today is therefore optimized on
important topics such as the "World Cup 2014" or the "i
Phone 6".
Who works - for example via Word-press
plug-in – with event-driven calendar and at an early stage provides
content that increases the chances a good ranking. It is therefore
now worth, to work for the coming year. A good starting position has
hurt yet none, especially not in a competitive market.
7. User behavior
If opt for a hit-seeking, but only a
little later to return to the results page and click on a second hit,
it raises no good light on the initial choice website. It is now
clear that such "soft" factors for Google are relevant - is
just unclear to what extent. Theoretically, user behavior can reveal
a great deal of information, it is only a matter of time until the
search engine algorithms bite. For search engine optimizers, the
reason should be enough, in the coming year closer to the topic to
deal with.
To achieve good long-term rankings,
with bad content is given this ranking King factors impossible. Along
with the trend to content marketing, that is why more and more
companies must produce content that have substance to offer
something. Until then, users are satisfied in addition to the search
engines which, in turn, will benefit from the ranking. Who would like
to optimize existing content already, should based on key metrics of
Web Analyst’s as the bounce rate and length of stay or analyze
competing bids.
8. Structured data
The targeted enrichment of the search
engine results through micro-formats, micro-data, RDFa, and the open
graph Protocol is important - both large and small Web sites. While
news outlets feature their authors and article reviews, small
companies highlight their address data of according to applicable
conventions. Objective not is the result lists so crudely. It simply
comes to equip your own website for the future. It is already clear
that search engines the semantic context stronger values - a clear
indication of the importance of structured data.
With the announcement of the graph of
knowledge and its continuous development, Google turns the hint.
Trying to interpret these characters, is not credible to, to place a
greater emphasis on structured data in the future. For us a clear
indication to 2013 to list the subject as SEO trend.
9 Mobile SEO
The proliferation of mobile devices has
increased dramatically in the past few months, and this trend will
not abate in the coming year is likely to be the most ages known.
Various starting points there, in order to prepare your own website
for this trend from SEO point of view, including a magazine article
of the t3n 30 explains. It is in addition to the expectations of the
mobile users in this context to note also very good technical
details. A close collaboration of Web designers, Web developers, and
ages is necessary to prepare Web pages on the increasing use of
smart-phones and tablets.
10 Voice search optimization
The increasing distribution and use of
speech recognition technology such as Siri, and Google voice goes
hand in hand with the above mentioned trend. Especially young people
and young adults should push ahead this development in the future. An
very most important part of the tasks that take such services,
according to the classical search engines use. And as their
ancestors, even speech recognition services include all information
from the Internet, especially from structured databases like
Wikipedia, Google places and Yelp.
The technology is not yet mature long,
but we can assume a rapid further development beyond reasonable
doubt. In the future, there will be therefore increasingly important
to optimize the corporate presence in these databases and to capture
the content of the website. It is questionable whether this right
gets a new SEO discipline ("voice search optimization") on
the plan. It's clear, however, that the subject has great potential
to be 2013 in the coming year to the SEO trend.
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