Hello my dear readers,
Today's post I decided to devote the
term SEO. A lot of talk about it, but not everyone understands
exactly what it is. Some think it is a specialist in buying links,
others think he is a man a magician who knows some secrets promotion
in search engines. In fact, there is no secret. Search engines
themselves are materials about how to be a site to the search engines
love it.
So, let's begin.
Each owner of a site always had, or
still have to hear such a thing as SEO or search engine optimization.
What it is and what it eat? Needless reduction SEO, English, stands
for Search Engine Optimization and translated as Search Engine
Optimization. In turn, Search Engine Optimization(SEO) - A complex of
works, which aims to raise a certain position in search engines for
specific keywords.
By definition, it is unclear what kind
of a necessary set of works. Let's look at what needs to be done.
When ranking the search engines determine relevancy site on many
factors. All these factors are kept in strict confidence, and all the
while their number increases. Unfortunately, and perhaps for the
better, there is no exact formula for getting the site in the first
place in the crescent. Yet we know the key factors that influence the
position of your website. All of them can be divided into internal
and external. Working with the internal factors are often called
internal page optimization. These actions are aimed at improving the
relevance of your website in search engines and then, how much fuller
the requirements of search engines to the site directly affects its
position on the search results page. And now imagine that option. On
the one hand, there is a new high-quality site, such as online store
tourist equipment, which is filled with the right information and
decorated according to the rules of internal optimization pages. On
the other hand, there is a potential customer who wants to buy, for
example, snowshoes and sets an appropriate request to the search
engine looks through the first five, maybe 10 links, read the
description and buy accordingly where cheaper. But the newly created
site on this list for some reason was not! And where is he? Go to the
second page of the search engine, then the third, etc. And somewhere
in there find our site. But why so? After all, a full description of
the goods, there are photos, and even cheaper price all. Then the
owner of the site is suitable to the basic problem, the Search Engine Optimization. It turns out that one internal site optimization and
quality content is not enough to be "first." And what's the
deal? But the fact that your site no links, it has a zero rating.
That's what the outer optimization.
The whole thing is a citation index
site(IC) . Citation index is a measure of the number of website links
from other websites to your website. Therefore, if your resource is
not referenced by other Web sites, your site will be IC zero, and it
will have low rankings in search results. There are also themed
Citation Index(TCI), which takes into account the number of sites
linking to your subjects, and the weighted citation index (VITS),
which takes into account the popularity of the linked resource. In
general, these two induces are inseparably linked, and therefore do
not record the site into the first directory, and even more to share
links to resources not your subjects.
In order for your website to attract
targeted visitors, and that it has a good position in the search
engines and a stable citation index to hold a series of works on the
external search engine optimization, some not even a one-off, and
during the whole of the web site:
- Submit your site to directories(search engines, directories separate sites)
- Exchange links with other sites
- Placement of Publications (articles, interviews, press releases)
- Communication on Blogs and Forums
- Establishment of Partnership Programs
- Diversity of useful services
And besides all of the above should be
aware of some rules, non-compliance with which search engines can
exclude a site from the search. Should distinguish between such
concepts as "White Optimization", "gray optimization",
"Black Optimization".
For white SEO include all of the above
methods of promotion without officially barred optimization.
Grey optimization is often a
manifestation of a lack of respect to you the user, it is the fact
that the text of the pages as a large number of keywords, which is
not conducive to normal readable text, for example: "Camping
equipment has a tourist because all tourists must travel gear and
tourists without travel gear can not do. " Itself gray
optimization is not prohibited, but may be regarded as a violation of
the search engine.
Black optimization is officially banned
and includes the use of doorway pages, cloaking, single-pixel links,
hidden text on the site, which is not visible to the visitor, but
easily seen by search engines. If you stick to the rules of search
engine optimization of pages of internal rules and do not forget
about the external search engine optimization, your website will not
have to hang out in the tail of search queries, but on the contrary,
it will take the allotted place in the top search engines. And
finally, remember, first of all creating websites for people and
think about them.
If people like your site, you will love
it and the search engines.
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