Tuesday, 18 December 2012

Meta Tags For SEO Optimal Use

Meta tags are invisible information in the head area of a web crawler and almost all popular search engines read them out for further use. Their significance can be seen at the latest, when you stop and look at the search results for a certain term. Because search engines generate from the title and the description tag displayed snippets in the SERPs, which have a profound effect on the click behavior. Since in many blogs, forums and other CMS such information is often given only rudimentary attention I would like to address the most important meta tags specifically, for the Search Engine Optimization and affiliate marketing can be used optimally.

The Content Type Meta

< meta http-equiv="Content-Type" content="text/html; charset=UTF-8">

The Title Meta Tag

<title>SEO Knowledge | On Page and Off Page Optimization Techniques</ title>

The title tag is one of the most important information, because it is an on-page factor and represents the page at first sight for the user in the search results. The title meta tag should be designed attractively as possible, contain the most important keywords and a call to action. This way you can set yourself apart from other poorly optimized Titles and increase the CTR in the SERPs enormous. Considered the maximum length of the title meta tag is 65 characters, which should be adhered to, otherwise the title is cut off unpleasant. Who on a fire as this domain is or wants to establish, in addition also add in the end of the title of the domain.

The Description Meta Tag

<meta name=”description” content=”Welcome to knowledge in seo, where you will find information on Search engine optimization, Social media optimization(smo) and Search engine marketing(sem).”>

The Meta Description is the flagship of the page in the SERPs and will give the user an idea of ​​the information that he will get after you click on the snippet. Although the Description loses more and more important, you should use it to themselves in the hands of what is displayed in the SERPs. The Description should also include important keywords in the beginning and not be longer than 150 characters long, otherwise it will be truncated.

The Keywords Meta Tag

<meta name="keywords" content="seo knowledge, sem, search engine optimization, seo marketing, seo optimization">

The Meta keywords have long been one of the most important measures for on-page was a good ranking and weighting them with time piecewise devalued by Google. Today the specified keywords are by far the criterion with the lowest to no influence. Nevertheless, they are given for completeness nor happy. Who wants to do that, who will also have no desire to harm thereby.

The Robots Meta Tag

<meta name="robots" content="index,follow">

The robots meta tag can be specified with various content elements: index, no-index, follow and no-follow. Depending on which to page content is here and you should take this indication. The value of "index, follow" is interesting for all pages that you want to appear in the search results and their links to be followed. One example would be any content or product pages. The value "no-index, follow" is interesting for all pages that do not should not be indexed, but follow the links, the crawler must. These may, for example, the site map, category or Tagseiten. The robots Meta Tag is also often used in conjunction with Page-rank Sculpting to specifically indicate a special bottom to no weight on. The other combinations and possibilities of the 4 values ​​you can probably now already thinking itself.

The Language Meta-Tag

<meta name="language" content="English">

Even if your website search engine crawlers in most cases can assign the right country, helps the language meta tag if you have a website with multilingual content. This tag supports the search engine crawlers like to assign the areas website and its contents to the right country. Especially useful is the language meta tag, even if it is released under a domain multilingual content and no real multilingual frontend provides. Because then indexing the content is based on the language and country in the meta tag.

The Canonical Tag

<link rel=”canonical” href=”http://www.knowledgeinseo.blogspot.com/” />

determine which URL to search engines and should be considered in many a problem remedy. Therefore you should use the canonical tag if a domain accessible both with and without the www is, content is used twice in the internationalization at different levels of the same content at two different URLs can be accessed, URLs are indexed with tracking parameters or if category or Tagseiten available. The canonical tag is not just a useful tool to avoid duplicate content, but it can also be used as an alternative to 301 Redirect and Link Power pass on.

Rich Snippets

With rich snippets are no actual meta data, but for the few lines of text that one finds more often in the search results pages under the title. With this additional information, such as product reviews in the form of stars or the number of reviews, the viewer will receive additional information about the page or the product and get a better assessment of the relevance thereby. Rich snippets can be added with micro data, microformats or RDFa the Snippet. A detailed description of the implementation is here to see.

The Author Tag

<meta name="author" content="William Jons">

When using this link attributes to ensure that the content on the web for his Google+ profile picture also appears in the SERP snippet. To do this on the side, ideally in a Autorenbox at the end of the article to link to your own Google+ profile. Then you have to verify to his Google+ profile a link back to the page to which you add to participate in and make it public. The author tag has sense in particular if you want to stand out in its search results and writes many of the other guest articles. It is also rumored that Google is working on a secret Author Rank, which can affect the Trust and included in future also with rankings.

Problems With Meta Tags

Coding Error:- Incorrect coding of meta tags is a classic mistake that can lead to indexing problems by invalid code. Therefore, we recommend a regular validation once you've made ​​changes to a page.

Duplicate Meta Tags:- A relatively common mistake in the use of meta tags is the Repeated use of the same data for different pages. This creates duplicate meta tags, which can pollute the ranking. Ideally, each base has its own meta data which are adapted thematically to the page.

Meta Spam:- This is not even seen by visitors from search engines like, so you should Meta spam avoided. Anyone interested strung together and comma separated keywords. To convince is definitely less is more.

Arrangement Of Words:- should get a better attention important keywords are placed as far forward in the meta tags. Keyword should therefore be so ordered by weighting and context. There is a phrase of several keywords, they should be accurately represented in their syntactic relationship and not separately.

Avoid Special Characters:- Here occur less and less problems to still be on the safe side, you should avoid using special characters. However, this does not generally special characters, for Universal, such as hyphens, pipes, etc., can be readily used.

False Information:- Depending on Meta Tags allows providing false data represent a smaller or larger problem. A spelling mistake in the description is easily repaired and should not provide much excitement, however, where can an incorrect URL in the Canonical day have disastrous effects on the entire site.