The theme link exchange is one of the
most popular and important in terms of SEO. In principle, the subject
sounds relatively simple, however some link exchange requests take me
in recent times repeatedly to shake your head. Automated tools for
fast link exchange requests are particularly popular at the moment.
This can work out in a particular case, but usually individual and
tailor-made requests are ultimately the much more successful means.
In this article, I want to give you so today 10 tips for successful
link exchange request.
1. Recipient search
Before even the first link exchange
request email can be sent, first of all matching receivers must be
researched. Already here, many search engine optimizers make little
effort. Rather than quality is preferred to quantity - true to the
motto: I send more requests, my chances are higher. Own projects,
which may be perhaps in order. But managed customer project, you
should reconsider may once again this approach, especially as the
quality not necessarily unfortunately must see the quantity. In
addition to the search for relevant link exchange pages and their
metrics then also an accurate picture should be made is by the
operator itself directly and individually to speak to him. In some
cases, it is even more useful in social networks such as Facebook,
XING, LinkedIn, to inform etc. through the operator.
2. Legitimate email address
The next step in the the "operation:
link exchange" the creation of an attractive and trustworthy
email address should be. This brings the recipient directly with the
sender in combination and should therefore appropriately serious
work. Should be abandoned the use of Freemail providers like Gmail,
GMX, Web.de here as possible, because the sending of E-Mails via your
own domain usually not only considerably better speaks the receiver,
but produces also a significantly higher confidence.
3. Meaningful subject line
The subject line of an E-Mail is
basically the door opener to the receiver. It is not clear, clear and
appealing formulated lands the email directly by clicking and unread
in the garbage can. Because the actual text of the E-Mail may sound
no matter how well - the chance is missed. Therefore, the subject
line for the user should be so appealing and personal as possible and
make them curious about on the contents of the receiver. However you
should not exaggerate here yet it with the personalization, the many
Spamer work exactly with this compound. Who does not know subject
lines like this: "Peter, our top offer for you!" or "Mr.
Miller, now free the provider change!" etc.? Please do not - the
name of the recipient is on link exchange requests not in the subject
line, even if you have a pool of addresses available enables the
integration of, because it smells very simply automated mass
mailings.
4. Personal approach
In contrast to the subject line, we can
welcome the personal speech here almost rein. Here, it is very
important to attract the user with his name. Whether here a "You"
or "You" is attached as a response, you must decide with
his trained eye even depending on the recipient. Yet you can see here
ever again, that prefer automated mass mailings will be sent instead
of individually researched and created emails. In this case, you get
so impressive speeches such as "good day Peter Müller!" or
just "Hello!". In both cases, not marketers sees that it is
automated mass mailings, because nobody welcomes someone in an email
with first and last names. And even if the name in the title is
correct - with their personal touch that do nothing. At this point,
then the chances of success for a link exchange are accordingly low.
5. Request to the point brought
Especially in this point, many senders
of emails struggle often. Instead of succinctly convey the receiver,
that you want to thread just a link exchange, a laaanger novel about
the topics will be shipped here often SEO(
Search Engine Optimization), online marketing, link exchange and its benefits.
Usually you would like to read any long texts as a receiver because
you either a) no time or desire to do so has to read them then to
determine that it is merely a link exchange request, or b) it has
long dealt with the topic of link building SEO and is therefore
already deeply into the matter. In this case it is sometimes even
veräppelt, where one can take the wheel for the first point - the
thorough research of the receiver - here again. Instead of harassing
the recipient so with unnecessary bells and whistles, typically a
simple Tercet ranges at the link exchange. The better you manage to
bring his lines to the point without to beat around the Bush, in 3-4
the chances of success are greater.
6. Correct spelling
Nobody is perfect, but you should try
with link exchange requests as much as possible to keep the spelling
rules. Especially for sending in the sales order, it is important,
after all, a connection between the link exchange request on the part
of the Agency and the client or customer is pulled this, which can
have an impact ultimately on its image. In case of doubt so give
rather that enable spelling checker or mail in the editorial office.
7 Linguistic style
Should be abandoned street jargon and
network language possible for link exchange requests. Smilies and
abbreviations such as "lol" or "rofl" evidence
usually only in the rarest of cases of seriousness. A key pitfall is
here especially that many beneficiaries who are not quite as Internet
affine just can do nothing with corresponding abbreviations. Who
would like to improve the chances of success so geared ideally to the
classic German.
8 Equivalent exchange
In addition to the relevance of the
topic, many Exchange inquiries at operators whose websites have one
or more specific positive SEO metrics like a high PageRank, good
visibility, many backlinks, a great domain name age set is etc. So
that the Exchange can be completed as quickly as possible, is not
infrequently sent by the sender of a link exchange request also equal
to a small selection of its own portfolio, which in turn links can be
offered. However, one must here unfortunately repeatedly determine,
that of equivalence in relation to the above mentioned metrics of the
offered sites often no question may be, what is more than annoying
for the recipient of the link exchange request. That the link
exchange request in such a case is not successful is probably
understandable. Therefore: If you want to have a good link, should
have as much decency and at least reasonably equivalent link.
9 Sender profile spice up
Another important point in the link
building is the name of the sender or contact person. This one
contact data of course and fully at the end of every sent email,
including all relevant such as website, email address, and phone
number. Ideally, adding additional links to its existing social media
profiles like Facebook, XING, LinkedIn, Twitter, and Google +. This
makes the E-Mail not only serious, but offers the possibility to make
a picture of the sender, just as it has been ideally also on the
receiver the sender the recipient in addition. Apart from the
seriousness it offers the possibility of networking - so alike and
this topic is already long important just for the link building!
10 Telephone request - the alternative?
Basically, link exchange requests are a
very good and comfortable solution via email. But there is also a
more promising alternative or supplement: the telephone! Instead of
having long to worry about the matching text, a link exchange request
via phone call offers significant advantages:
-Direct and personal contact with the
operator.
-You quickly learn the art of the
interlocutor.
-About some Smalltalk to build a
sustainable relationship.
-Person cross-networking through
recommendation.
-Phone calls can save a lot of time in
comparison with the acquisition of E-Mail.
-The conversion rate is usually higher
compared to emails.
In case of doubt can be used the phone
as a "Reminder", provided that the recipient not on email
replies. It finally sometimes happens that an email is somewhere
stuck in the spam folder. Here, the phone is a very useful tool.
